Surfer SEO Review : An Analysis for Best SEO Content

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In the dynamic and competitive world of Search Engine Optimization (SEO), having the right tools at your disposal can significantly impact your success. One such tool that has been making waves in the industry is Surfer SEO. This comprehensive review aims to delve deep into Surfer SEO, exploring its features, benefits, drawbacks, and how it compares to other SEO tools in the market. Whether you're an SEO expert or a beginner looking to improve your website's performance, this review will provide you with the insights you need.

What is Surfer SEO?

Understanding Surfer SEO

Surfer SEO is a cloud-based on-page optimization tool that aims to improve your content's ranking on search engine results pages (SERPs). It does this by offering a data-driven analysis of your pages, comparing them with top-ranking pages on the SERPs. The tool then provides insights on what elements might be missing from your content, your site structure, and your content plan that could be hindering your SEO performance. Surfer SEO is designed to be user-friendly, making it accessible for both SEO professionals and those new to the field.

Key Features of Surfer SEO

Content Editor

The content editor is arguably Surfer SEO's most impressive feature. It provides in-depth suggestions on how to optimize your content, from word count to keyword usage, and even the use of specific phrases and terms. By following these suggestions, you can significantly improve your page's ranking on the SERPs. The content editor also provides real-time SEO suggestions as you write, making it easier to create optimized content from the get-go.

SERP Analyzer

The SERP Analyzer allows you to delve deep into the competition for a particular keyword. It provides a graph of word count in relation to average position over time, offering valuable insights into your competitors' strategies. This feature can help you understand what content length and structure are most effective for ranking higher on the SERPs for a specific keyword.

Content Audit

The content audit feature is designed to help you update and optimize old content. It analyzes your URL and the SERP of its main keyword, providing suggestions for improvement. This feature is particularly useful for maintaining the relevancy and effectiveness of your content over time.

Content Planner

The content planner is a useful tool for planning your site's content. It provides clusters of related content based on a broad keyword, offering preliminary data like monthly search volume and keyword difficulty. This feature can help you create a comprehensive content strategy that targets relevant keywords and topics.

Keyword Research

While not its strongest feature, Surfer SEO's keyword research tool can still provide valuable insights for high-traffic keywords. It offers data on search volume, keyword difficulty, and related keywords. However, it may not be as effective for low volume keywords, and you might need to supplement it with other keyword research tools for a more comprehensive analysis.

Grow Flow

The newest feature, Grow Flow, is an AI-driven assistant designed to improve your SEO presence with simple, actionable tasks. It uses Surfer's research capabilities to identify areas of improvement on your site and provides suggestions on how to address them. This feature can help you maintain a consistent SEO strategy and continually improve your site's performance.

How Surfer SEO Works

The Power of Correlational On-page SEO

Surfer SEO uses correlational on-page SEO to provide its suggestions. This involves analyzing the top results for a given query and determining what these pages have in common. By identifying these common elements, Surfer SEO allows you to emulate successful strategies on your pages. This approach can help youunderstand what search engines are currently favoring in terms of content and optimization, enabling you to adapt your strategy accordingly.

Surfer SEO Pricing and Plans

Surfer SEO offers four main pricing plans:

  1. Lite Plan: This plan is designed for hobbyists just getting started. It costs $19 per month when billed annually. It includes 36 Content Editor credits, with each additional Content Editor credit costing $8.
  2. Essential Plan: This plan is for individuals and small teams. It costs $69 per month when billed annually. It includes 84 Content Editor credits, with each additional Content Editor credit costing $5. This plan also includes 2 organization seats and all features.
  3. Advanced Plan: This plan is for experts and mid-sized teams. It costs $149 per month when billed annually. It includes 300 Content Editor credits, with each additional Content Editor credit costing $3. This plan also includes 5 organization seats and all features.
  4. Max Plan: This plan is for agencies and big teams. It costs $249 per month when billed annually. It includes 600 Content Editor credits, with each additional Content Editor credit costing $3. This plan also includes 10 organization seats, all features, and all add-ons.

In addition to these plans, Surfer SEO also offers an Enterprise Plan, which is a customized plan that fits your company's current needs. You would need to contact their sales team to create this plan.

Surfer SEO also offers several add-ons that you can purchase on top of your subscription:

  • Surfer AI: Create ready-to-rank articles in minutes for $29 per article.
  • Grow Flow: Get weekly data-driven SEO insights for $9 per month for each domain.
  • Audit: Quickly optimize your existing pages for $49 per month for 100 audits per month.
  • SERP Analyzer: Gain access to powerful add-ons for $29 per month for 100 analyses per day.
  • White Label: Brand Surfer solutions with your own domain and logo for $49 per month.
  • API: Automate query creation and analyze data without accessing Surfer web app for $29 per month.

Please note that all add-ons are included in the Max subscription.

Surfer SEO Pros and Cons 

The pros of Surfer SEO

  • User-friendly interface: Surfer SEO has a user-friendly interface that is easy to navigate and use, making it accessible even for beginners.
  • Comprehensive content structure assistance: The tool offers comprehensive assistance with content structure, which can be a game-changer for those struggling with content optimization. It helps ensure your content is well-structured and optimized for search engines.
  • Effective LSI keyword suggestions: Surfer SEO provides effective LSI (Latent Semantic Indexing) keyword suggestions, helping you improve the relevancy and ranking of your content.

The cons of Surfer SEO

  • Limited keyword research capabilities: While Surfer SEO offers keyword research functionality, it may not be as comprehensive as some other dedicated keyword research tools available in the market. Users looking for advanced keyword research features may find it lacking.

  • Pricing: Surfer SEO's pricing may be a barrier for some users, especially small businesses or individuals who are just starting out with SEO. The cost of the tool may be relatively high compared to alternative option


Surfer SEO is a robust and comprehensive SEO tool that offers a range of features to help improve your content's ranking on SERPs. While it has its limitations, its strengths in areas like content optimization and SERP analysis make it a worthy contender in the SEO tool market. Whether you're a seasoned SEO professional or a beginner, Surfer SEO can provide valuable insights to help optimize your content and improve your site's SEO performance.

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